Campaigns that Drive Action
Speaker: Julie Card
and Dan Plouffe
This is intended to be a series of seminar events. The arrangement of topics can be flexible
Build Your Marketing Toolkit:
A framework for small organizations. Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. Uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
o Learn what marketing really is (and isn’t)
o Understand how marketing has changed in ways that benefit small businesses.
o See the importance of setting goals and objectives for their marketing efforts
o Explore the 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow
$25.00 per person, inclusive